Rundle Place will be housing Australia’s biggest paper couture dress ever seen, yes, paper. The incredibly talented Zoe Bradley is a London based but globally known sculptural artist and is bringing her designs exclusively to Adelaide’s Rundle Place. The exhibition will run from the start of November until late December, just before the new year.
The fashion-trained artist had apprenticed with the late Alexander McQueen in 1997, creating some of the key pieces for his Spring/Summer ready-to-wear 1999 catwalk show, which launched her renowned career. Zoe Bradley’s work as a sculptural artist and her intricate paper sculptures and installations have captured the attention of Vogue, Elle, Harper’s Bazaar, Marie Claire and Tatler magazines around the world.
Zoe is known for her window installations, sculptures and clothing collaborations with retail brands. Through her work, she has worked with an incredible range of luxury brands, such as Louis Vuitton, Tiffany and Co., Christian Louboutin, Dior, Harrods and Selfridges.
Zoe uses many techniques to create her sculptures, such as die and laser cutting sculpting and hand-folded origami. Known for her modern, elegant and fashion focused designs and intricate attention to detail, we had the honour of chatting with Zoe about her career and welcomed her to Adelaide ahead of her exhibition.
When did you start Zoe Bradley Design?
I established Zoe Bradley Design company in 2009 but was a practising artist from 2005.
You’ve had so much success in the industry, what has been your biggest achievement?
Creating a series of five fairy-tale paper set designs for Tiffany & Co. that ran out over 146 windows for their worldwide Christmas campaign. The biggest challenge was the intricate detail and scale of the work. We basically went from a team of 5 to 20 and had to form a mini factory to create this. We had 3 laser cutting companies working 24 hours a day over three weeks! The detail and craftsmanship was of the scale! With only two weeks before launch the client decided they wanted to add a moving element for the 5th Avenue flagship store to bring the fairy-tale windows to life! So, we set about collaborating with an animatronics specialist to bring the reindeers galloping, ballerinas pirouetting, butterflies fluttering! The whole job took three months and was a real labour of love. The crowning moment was seeing one of the windows live in Bond Street with the team in a snow blizzard!
What has it been like working with such incredible designers and department stores?
I have been so fortunate to work with some of the best designers and luxury fashion brands. The challenge is always establishing the brief getting inside the mind of the client! Each store comes with its own brand message and style that I have to consider how we can enhance and bring the wow factor to. I like the challenge that each collaboration brings as no two jobs are ever the same!
How many people are on the team at Zoe Bradley?
We are actually quite a small core team of 5. But we have a range of production houses and suppliers that support the range of jobs to realise the larger scale commissions.
We’re so excited to welcome you to Adelaide, any insights on what we can expect from the display?
A fashion spectacle moment! Hopefully it will draw people to Rundle Place and create a level of excitement.
We can’t wait to see what you create next, anything big in the works?
We are creating a 14ft Christmas tree for the Edition Hotel in London. We are also working into next year on various jobs but all confidential!
I hope to work towards a retrospective in the next couple of years! As we hold an archive of sculptures, it seems a shame not to share them with the public…you really can’t quite appreciate the detail and craftsmanship that goes into each piece until you see it up close!
WHERE? Rundle Place, 77-91 Rundle Mall, Adelaide.
WHEN? Monday November 5th– Friday December 29th