On Thursday, April 11, in what could be the longest runway seen in Australia, Adelaide will bear witness to the first inaugural A-Z FILES FASHION AWARDS. The fashion show is being held as a springboard for Australian and International emerging designers to showcase their range to Adelaide consumers, buyers and media.
The event is being held at one of Adelaide’s biggest indoor raceways, by fashion media website, A-Z FILES. The event will see a 300m long track as the runway.
The award is being founded by fashion designer, Stacey Hendrickson, who started Adelaide’s fashion brand, casper+pearl. The brand was sold across Australia and in international stockists such as The Iconic, Nasty Gal, Revolve, and Urban Outfitters, as well as local stockists Birdcage, Sooki and Tuyu, before closing in 2016.
Hendrickson now runs successful modelling agency AZALEA Models and is a fashion editor at A-Z FILES, so is no longer is actively designing.
‘I learnt so much over the six years of running my own brand, and gained so many manufacturing and marketing contacts, all which I have no need for at the moment’. ‘I’m really excited to give young designers this opportunity, and to help them grow and put their mark on the industry.’
‘Something I really struggled with as a young designer was finding a mentor, I kind of had to go in blind and learn from my own mistakes. The industry is very competitive, so asking another designer who their factory is, is a big-no-no.’
On the night of the show, one designer will be awarded as the winner, in which they will win a $1000 cash prize, and a one year mentorship with Hendrickson herself.
Front row tickets are now on sale for $35, thanks to our event sponsors Hither and Yon, M+Co Style Bar, and Adam Stanley Photography.
The campaign features Adelaide’s Beck Hume and Diing Akur, and Queenslander Charlize Beth. Shot by Adam Stanley.