The Fifth Label, under the Australian Fashion Labels umbrella is stepping away from typical varsity style clothing, creating a modern and minimal collection for the University of Adelaide, available at their Orientation Week from February 19-21.
“University clothing has been growing in popularity right across Australia, and it helps students to feel a sense of pride and belonging at their university,” says Anita Head, Deputy Director Marketing and Communications of the University of Adelaide.
“As well as offering the more traditional styles, we’re now providing a different option to students who want to show their pride in our University, but would like to do it in a way that aligns with their own identity.”
The Fifth Label is known for their great basics; they make comfy clothing stylish so this collaboration makes total sense.
“The clothing we’ve developed reflects modern styles, trends and functionality, and is similar in style to our monthly collections so we know they work and are very wearable,” says Head Designer at The Fifth Label, Zoey Vink.
The collection includes a grey slouchy tank ($19.95), a re-worked track jumper ($64.95) and a White Fitted Tee ($24.95).
Currently, the range is only available in women’s sizes but the University is planning to incorporate a men’s line in the near future.
The collection will be available at a pop-up store at the University’s North Terrace campus during O’Week and can also be purchased online here.