What is modern utility you ask? We’re still unsure. With spring in full bloom and summer on the way, we’re seeing new trends come and go and modern utilitarian styles are calling out to us. Think natural textures, relaxed shapes, soft-earthy hues and authentic but reinvented denim.
Brands like Zara and ASOS have jumped on the utility trend, adding structured silhouettes, obscure denim and soft linen to complement the already popular trends we love, like: odd gold jewellery and statement sleeves.
From the SS18 collections we have seen, linen, peculiar shapes and strong directional denim are going to be huge this season. Here are a just a few of our favourite picks.
ASOS Weekday Denim Blouse
C/MEO COLLECTIVE ACTUATE LS DRESS
ZARA WRAP TOP WITH BUTTON
ASOS DENIM BUTTON THROUGH SLIP DRESS
ZARA PAPER BAG SKIRT
Header image via The Chriselle Factor.