TOHL The Label Producing The Goods

Introducing TOHL The Label, an Adelaide-based label that creates bohemian statement pieces.

Weaving colourful ropes, fabrics and metals, TOHL provides a collection of necklaces, accessories, clutches,  day bags and custom-made pieces, all for modern day woman.

We caught up with founder Frances Tohl and got the exclusive deets on this vibrant little label.

So Frances, tell us, what exactly do you create?
TOHL is about creating statement pieces for the ever-changing female’s wardrobes. Necklaces, bags and a small range of clothing designed from rope, cottons, statement/textured fabrics, and copious amounts tassels, tassels, tassels.

Where do you find your inspiration?
Recently I have fallen back in love with Pinterest, nothing better then some last minute inspiration before bed!  I keep an eye on European street style, and which of their trends will work for Tohl and Australia in general; but mostly it’s those around me who inspire me best.

How do you create your products? For example, your woven necklaces?
One of my girlfriends recently told me that I chose the best profession as I can sit on the couch and just knit! Yes this is partly true at times, but nothing beats my desk and all the chaos around me as I simultaneously move through fabrics to rope, and back again.

The heavy woven necklaces are loosely made through knitting techniques, while macramé has made a huge step up in my work, I was really excited to get back into the use of fabrics a little over a year ago. As a fashion designer, I really missed using and sourcing fabrics when I first started Tohl three years ago.

What does TOHL stand for?
TOHL stands for quality; in construction, design and self worth.

What can we expect from you in the future?
TOHL will continue to grow and develop further than I can plan for, as it has already proven to me. Right now, the aim is for easier customer accessibility with in-store stockists, and my massive excitement for the summer 2016/2017 collection is beyond words!

Don’t forget to follow TOHL the Label on Instagram for all their new stock, news, and inspo.


Photography by Meaghan Coles with Olivia Rogers as model, Frances Tohl as designer & stylist and Hannah Playford as makeup artist.




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