Selena Gomez x PUMA arrives in Australia

She’s Instagram’s most followed person so to say the world is fascinated by her is an understatement. Now Selena Gomez is lending her star power to a collaboration with Puma on their new sneaker, the Phenom Lux. And it arrives on our shores tomorrow.

Expect a sleek all-white sneaker that has designed not only to look great but also to be a functional performance shoe. It comes with a removable gold ankle bracelet to spice up your athleisure look, and pair it with Puma’s new sheer windowpane socks – another Selena vision – for the complete look.

Puma will also be donating $100,000 from the sales of the shoes to the Lupus Research Alliance, a non-profit funding research to cure the autoimmune disease which the young star has opened up about battling and one which saw her go through a kidney transplant last year.

The Phenom Lux sneaker launches Friday, April 6 at Puma stores across the country (Westfield Miranda, Chatswood Westfield and Melbourne Central) or online for the rest of us.




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