Yes Way to OWAY

Looking for a haircare brand that’s as kind to the planet as it is to your precious locks? OWAY might just be the answer.

OWAY (short for Organic Way) is an Italian company that strives to create products without the redundant harsh chemicals that are often present in conventional haircare products, making their products good for your hair and the planet. This environmentally-friendly haircare brand have been making major waves in the hair industry lately, so we sat down with one of their newest stockists, Martin Richter and Ben Gully of MABEhair to find out exactly why we need to get OWAY.

Ethical is cool.

Here at CLIQUE Mag we love products that are kind to our bodies, as well as the planet, which is another reason why we’re digging the OWAY range.

OWAY aims to be as chemical-free as possible, and believe in an ‘ultra low chemical alternative’ to generic haircare products. With an abundance of organic, bio-dynamically farmed ingredients from their small farm in Bologna, Italy, OWAY strive for the highest quality in organic haircare. OWAY products never contain SLS or SLES, paragons, petrochemicals, PEGS, PPS or other nasty chemicals. If that wasn’t already enough, OWAY also steer clear of synthetic or artificial colours or fragrances to ensure your hair stays free from as many unnecessary chemicals as possible. Organic haircare may just sound like it’s good for the environment, but trust us, saving your hair from harsh chemicals will work wonders for your locks!

Unlike many cosmetics brands, OWAY have continued their message for natural products by using amber glass and aluminium to package their products to minimise their environmental footprint while preserving their goods. The team at OWAY haircare are also kind to animals, with a wide range of vegan products (some exclusions apply) and a cruelty-free certification from PETA.

A photo posted by MABEhair (@mabehairmabehair) on

MABEhair’s Top Picks of OWAY Haircare

We thought we’d leave our top picks this week to the real experts at MABEhair, who gave us the inside scoop on the products they’ve been lathering in their clients hair.

beCurly Curly Potion

“It’s amazing on curly hair! [This product adds] bounce, amplification, control and definition with ZERO crunch and is suitable for hair types from super fine to monstrous — it smells like the best gin and tonic you’ve ever had!”

Silk’n Glow Range

“The whole Silk’n Glow Range is phenomenal. The bath, mask and serum leave the hair literally looking and feeling like glossy, glowing silk, imparting instantaneous reflective shine and body.”

Styling & Finish Nurturing Drops

“MABE is also loving Nurturing Drops, which nourishes and seals dry, damaged ends and provides the most ridiculous shine and softness to over-worked and stressed hair (we’re looking at you flat-iron lovers)!”

“We could go on with more of our favourites but then we’d be talking about most of the product portfolio.”

If you’re a fan of ethical haircare, or just looking for some new goodies, you can pick up the OWAY range at MABEhair (100 Glen Osmond Road, Parkside) or you can call them to arrange an appointment – (08) 8332 0393.




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