Nike Hyper Flora launch

Nike’s latest women’s collection, Hyper Flora, is giving us all sorts of summer vibes and it’s actually making us want to work out.

The collection celebrates women’s strength and the empowerment sports can give them, reflected completely in the campaign imagery. Heavily influenced by Mexico’s flora, Hyper Flora features a range of staples from Nike’s Running, Training and Lifestyle lines, which are brought to life by a special hand-painted print.

The result of many local artists’ work, the print captures the beauty of the Mexican Breadfruit, Morning Glory, Majesty Palm, Neotropical Orchid and other tropical flowers, alongside the iconic Macaw parrot.

The print is available in a bold contrast between dark blue, red and vibrant green, as well as a lighter version of soft pastel colours such as pink, grey, light blue and yellow. The pop of vibrant colours comes just in time for the warmer weather, when we’re all a little bit over the black on black on black. And with some of our Nike favourites included, like the Indy Bra, Tempo Shorts, and Nike Free TR, there’s really no reason not to treat yourself, right?

 

Shop the full collection online and in-store.

 

nike.com/au/

@nikewomen

 

Images supplied.

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