Meet The Women Of #ChangeDestiny

Imagine being labeled as a ‘leftover woman’ if you were still single at the age of 27?

Unfortunately this is the reality in China, so it’s no wonder this ‘Marriage Market’ video is on its way to becoming viral with over 1 million views and counting.

SK-II has moved beyond just beauty products alone and now are committed to making a change with their #‎ChangeDestiny‬ campaign.

The short film shows where SK-II takes over a marriage market in Shanghai by hanging pictures of women who are content to be single, who may have chosen to pursue a career over a relationship.

Cate Blanchett is also behind the campaign, where she also created her own #ChangeDestiny video with her message that fear was what stopped her from change, but it’s change that has ultimately resulted in her most extraordinary experiences.

Meet more women of change here.

www.sk-ii.com.au

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