All You Need To Know About Cruelty-free Makeup

Cruelty Free Makeup

Do you love makeup but hate the idea of hurting animals? Finding it hard to find cosmetics brands that support your own ethical values? Here at CLIQUE Mag we love brands that love animals and are here to showcase our favourite cruelty-free and vegan-friendly companies.

Why you should choose cruelty-free:
Bunnies frolicking in the grass are cute, but bunnies in labs having chemicals rubbed on their freshly shaved skin are not. Animal testing is not just a bunch of hamsters wearing lipstick, but an insanely cruel practice where animals are held down and covered in potentially lethal chemicals, all for a lipstick or mascara that you could still have a reaction to. Brands that test their products on people have much more humane testing procedures and won’t use the same harsh chemicals that they test on animals first.

bunny cruelty free cosmetics

Cruelty-free and vegan cosmetics:
While it’s great to be cruelty-free, you can take the next step towards guilt-free cosmetics by choosing vegan-friendly products. Vegan products are cruelty-free but are also free of any animal-derived ingredients. Common animal-derived ingredients to watch out for include: Beeswax, Carmine, Collagen, Keratin and Lanolin. While only a few of our favourite brands are 100% vegan, many great cruelty-free brands have tonnes of easily identifiable vegan products.

CLIQUE Mag’s favourite cruelty-free/vegan brands:

Australis – 100% cruelty-free. Australis also have an extensive vegan range

IT Cosmetics – 100% cruelty-free. IT Cosmetics are not a vegan brand but have a few vegan products, including all of their brushes.

Anastasia Beverly Hills – 100% cruelty-free. Some Anastasia Beverly Hills products contain beeswax or honey, therefore they are not a vegan brand, however many cult-faves such as the Dip Brow Pomade are vegan.


Becca – 100% cruelty-free. Becca are not vegan but have a large vegan-friendly range.

Urban Decay – Cruelty-free. This one is difficult because UD itself are cruelty-free and always will be, however, they were sold of Loreal, who do test on animals. It’s up to you to consider them cruelty-free or not.

Too Faced – 100% cruelty-free, with a few vegan-friendly products

Kat Von D – 100% cruelty-free and always will be – has an extensive range of vegan products and is owned by a vegan CEO.

Charlotte Tilbury – 100% cruelty-free. The brand and suppliers do not test on animals, however Charlotte Tilbury is not vegan-friendly.

Zoeva – 100% cruelty-free, Zoeva also have an extensive range of vegan brushes.

Tarte – Cruelty-free, Tarte Cosmetics have a super impressive collection of vegan products too! However, they are owned by KOSE (who test on animals).

Colourpop – 100% cruelty-free – most products are vegan except some super shock shadows and cheeks.

For more information on cruelty-free cosmetics visit  or Share your vegan/cruelty-free makeup purchases with us on Instagram or Twitter using the hashtag #jointheclique.




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