Isabel Lucas is the Face of MSFW

The much awaited program for Melbourne Spring Fashion Week (MSFW), being held from 26 August until 2 September 2016, has just been released and CLIQUE approves.

The program is set to uncover the hottest ready-to-wear collections for the Spring/Summer season and continues to cement Melbourne and Australia as a leading fashion destination.

Australian sweetheart and Hollywood star Isabel Lucas has been announced as the event ambassador, returning from her residence in LA. Renowned for her bohemian, chic and daring style, Isabel makes an exciting match for the event.

The program incorporates high profile and emerging designers in an array of events including runways, exhibitions, design markets, pop-up shops and a MSFW Hub in Melbourne City Square.

MSFW has partnered with Vogue Australia for the second time to kick off the week with a bang. Vogue American Express Fashion’s Night Out Australia will be held on the opening night. It’s the one night only, shopping event featuring 400 retailers, special offers and champagne! Oh la la!

The MSFW Hub held in Melbourne City Square will be open throughout the entire program and include a Beauty Wonderland hosted by Mecca Cosmetica. It will also feature brand experiences, workshops, and runways both during the day and at twilight.

The emerging designers haven not been forgotten, with parades at the leading design institutes around the city. Many of their exclusive pieces will be sold at the design markets as well, and CLIQUE Mag cannot wait to see their innovative creations.

David Jones is partnering the event and will launch the best of Spring Racing, hopefully inspiring some outfits for our own Spring Racing Carnival. The free runway event will incorporate both International and Australian designers.

Tickets and ticket packages for the event are available online now.

A photo posted by MSFW (@_msfw_) on

A video posted by MSFW (@_msfw_) on

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