Introducing: Oscar George

Australian summers are filled with sand under toes and sun beaming down on skin, with sunglasses on our eyes and seashells collecting in our beach bags. The latter of the aforementioned, seashells, takes a central figure in the debut collection from new South Australian accessories label, Oscar George. But don’t worry, if you’re not the beachy type, there’s something for everyone in the generous bohemian release.

Young local creative, Daisy Buckland, is the curator of the label and juggles the process of creating accessories with university studies, working freelance in marketing and casual retail work. “If I’m not busy 100% of the time, I’m not moving forward,” Daisy says. “I’ve grown up in a creative household (art, fashion, music, film and food) and in recent years I have always wanted to end up in fashion, eventually working for myself.”

Oscar George is just the latest in a surplus of creative talent that Adelaide has had on offer in recent years. Earrings, necklaces, sunglasses and more feature in Daisy’s debut collection for her brand, which we can’t wait to get our hands on.

We caught up with Daisy to find out more about her new label and what we can expect to see from Oscar George’s offerings.


Where did the name Oscar George come from?
Oscar is the name of my twelve-year-old Cavoodle and George is my father’s middle name. Not only is it incredibly personal and a tribute to the closest boys (or pup) in my life, but I love the balance and sound of the names together. I also thought it was ironic to name a label aimed at women after two boys.

Starting your own label can be daunting. What gave you the final push to go ahead and pursue Oscar George?
Daunting is an understatement and a half! When I was about 8 years old, I ‘created’ my own jewellery label called Daisychains and sold it to friends and family – I guess everything comes full circle. I’ve known for a little while that I would love the chance to bring a collection of unique pieces together and make them accessible and affordable to girls just like me. I’ve been sitting on the idea for a little under a year now and a few incredibly significant people in my life encouraged me to believe in myself, and my ability – as lame as that can sound. So, I finally decided it was time for everyone to meet Oscar George.


What can we expect from your first collection?
Where do I begin?! The current collection, launching in time for summer, focuses on just that: summer. The smell of sunscreen and coconut oil, salty hair, cracked lips – I want everything to be reminiscent of the perfect holiday or adventure. Gold, soft hues of yellows, greens and blues, and shapes inspired by nature can be expected. The idea is you can wear OG anywhere: to the beach, out to dinner, out dancing.


Who is the Oscar George woman?
She’s bold, she’s feminine and she’s spirited. She’s on trend, but she’s unique. She moves quickly, she creates her own rules and she answers to absolutely nobody…except, maybe her mum! She’s confident, or she’s seeking to be. She is truly herself.

If you could collaborate with any other Australian brand, who would it be and why?
I would love the opportunity to collaborate with independent creatives around Australia. I have a few exciting plans in the works for OG next year. I think it’s so important for creatives and young businesses to support one another, usually that’s when the best kind of work happens.


Finish this sentence: The best part about creating a brand in South Australia is…
The support! The best – and worst – thing about South Australia is that everyone knows everyone. It can be such a positive thing as so many people are willing to lend a hand or support you. I’ve had a few stores show interest in my label, so I can’t wait to see what 2019 brings. I’m hoping the launch goes as planned as I’m a bundle of nerves but thankful for the amazing response from so many people. 




Sign up for our newsletter to keep up to date with the latest fashion and lifestyle news, all the hottest events and social galleries and exclusive giveaways delivered straight to your inbox.