Introducing: MV the Label

When trying to justify purchasing a luxury fashion item, you likely find yourself saying, “but it’s an investment, right?” Adelaide gal Maddie Ramsay has based her newly launched footwear label MV The Label on that exact philosophy.

With just four designs, the debut Winter ’17 collection is dubbed the “4 Style Investment” and is designed to cover every occasion from street style, modern corporate and evening.

Every season, the label will introduce a new set of four investment footwear pieces that are both fashion-focussed and practical made with quality leathers, suedes and hardware.

Maddie says she felt there was a gap in footwear fashion, with not a lot of direction and advice given to styling your shoes.

“With my knowledge and passion for business and footwear, I decided to collaborate my strengths and create a business that provided women with fashion forward footwear,” Maddie says.

“I have confidence in my style, with a background in law – two polar opposite industries I know! However, I feel I have developed the skills and knowledge, working along side successful business people, to create an exclusive yet achievable brand for all women.”

The collection is intended to be purchased as a set (you’ll even get 20% off if you purchase them all), and due to their versatility you should be able to limit your seasonal shoe spending to just these four pairs.

The most fashion-forward and versatile would have to be the Muffies – a pair of faux fur lined, black leather slides topped off with some gold hardware. The Noir boots will get you through winter in style with their shiny patent leather finish and gold stud detailing.

Need to go from work straight to Friday night dinner or drinks? Slip into the classic kitten heeled Pontes. And to make a statement, you definitely can’t miss the burnt orange pom poms atop the burgundy suede strappy Moscow stilettos.

Looking for tips on how to style your new shoes? Through the MV website and Instagram, Maddie provides daily styling inspo for you and your new investment.

“We are excited about educating women and helping them become a more confident, stylish version of themselves!”

When asked about future plans for MV, Maddie says she’d love to take the 4 Style Investment worldwide and even hinted to introducing men’s footwear too.

To shop MV The Label, head to


Maddie Ramsay in the 'Muffies'




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