2017 has been a massive year for local girl Georgia Zogopoulos. After taking a leap of faith and going out into the world of public relations on her own, she’s started GGPR, a boutique fashion and lifestyle agency specialising in publicity, events and sponsorship.
“It has been all hands on deck since my first gig during fashion week, and I wouldn’t have it any other way,” says Georgia when we asked about how it feels to be running her own business. “This industry has been so kind, and through word of mouth and recommendations, opportunities arose that gave me the encouragement and freedom to start the business”.
Now based out of Melbourne, Georgia represents brands like east coast favourite, LIFEwithBIRD as well as lifestyle brand LENZO, alongside local creatives like The Wolf Gang, Stephanie Chehade, Martine Van Reesema and Millicent Elizabeth. “I’m very proud of my new clients and grateful for everyone’s support,” says Georgia. “[But I also] love having a connection to home with my local client base as well”.
So on what exactly goes on in day of the life of Gigi – an endearing nickname from her sister Elleni and also inspiration for the new business name – she says that no day is ever the same. “I spend my days liaising with clients and the media,” she says. “Writing media releases, pitching coverage opportunities, hosting press showings, managing guest lists and events, media monitoring, reporting and something new for me: business admin”.
She also offers her wealth of media and relations knowledge as a consultant for bigger brands. Earlier this year, we saw Georgia work with Acler on their beautiful Myer luncheon during Mercedes-Benz Fashion Week Australia. “Working with such a strong team was a dream first step for GGPR,” she says. “I have some other exciting events in the pipeline for 2017/18 and will continue to consult with brands whenever possible outside my retainer business”.
And this October will see our golden girl make her return home to consult for the 2017 Adelaide Fashion Festival where she will be booking interstate influencers, hosting them during their stay and supporting the team with media coverage. “I love working with the incredible at AFF crew and celebrating what our amazing hometown has to offer,” she says excitedly.
As for what’s next for GGPR, Georgia is currently focussing on nurturing the business and client relationships as well as developing the brand portfolio. Not to mention she’s also dipping her toes in styling the clothes herself. “I have always loved working in fashion and was delighted when an exciting styling opportunity presented itself, so I’m looking forward to expanding and offering this service… Watch this space!”