Whether you’re a powerhouse fitness queen or simply enjoy a spot of fitness apparel with your weekend brunch, you’re going to want to listen in close. Australia’s new-kid-on-the-block activewear label, Faebella, are taking the local fitness fashion world by storm with its range of stunning apparel and dedication to promoting the stories of indigenous Australians.
Championing the gorgeous works of Aboriginal and Torres Strait Islander artists, Faebella sees the collision of luxe threads and beautiful designs to ensure that your gym ensemble packs a punch every time.
We caught up with the boss lady behind it all, Alisha Geary, to get the inside scoop on the making of Faebella.
Thanks for chatting with us! We love Faebella’s bold and beautiful designs, what first inspired you to integrate activewear and Aboriginal and Torres Strait Islander art?
As an indigenous scholarship student at Bond University, I volunteered to take guests through the Corrigan walk. This walk is of the largest private collection of indigenous art in the country, which made me realise their significance. I wanted to share this with the world and so looked for a medium to do this through.
First, I had the idea to incorporate the artworks into designs for dresses but then after talking to a friend, I began investigating the activewear industry. I thought that for a piece of clothing that is meant to motivate people to exercise and be healthy, the designs were often quite bland – so I simply put two and two together.
Each incredibly talented and accomplished in their own right, how did the collaboration with Wendy Rix and Jingalu Melissa Craig come about?
Once I knew what I wanted to do, I began looking for indigenous artists. I did this through social media. There is a Facebook group that is home to thousands of indigenous Australians and so I simply posted about the concept and what I needed. People began tagging their relatives or people [that] they knew were artists. I checked out their artwork collections and was immediately drawn to the contemporary indigenous artworks of Rix and Craig. From there, I contacted them and we began a conversation.
Wendy and Jingalu have both produced some truly stunning pieces, what is the process to transform their work and inspiration into luxe activewear apparel?
To really be able to share the significance of my people’s artworks with the world in an attempt to inspire and improve perceptions, my brand has to have mass appeal. This is why we incorporate indigenous artworks in a modern way, by borrowing elements from the artworks and styling them on the clothing. However, as the most important purpose of the brand is to share the stories, the make up, the art and artists, each customer that purchases a Faebella product receives an image of the artwork [that] the design comes from as well as its meaning and the story behind the artist.
For those eager to keep up to date with Faebella’s future collaborations and collections, can you tell us a but more about the Inner Circle?
This is what I call my circle of subscribers, people who want to keep up with the brand as we grow. We are still fairly new and very much a start-up and so there is no doubt [that] the brand will go through several evolutions [while] keeping true to its bottom line.
With Jingalu’s Intertwined range, Wendy Rix’s Messenger range and the Clarence Serpent range already selling out, what’s up next for Faebella?
The next step is to grow our product range. This means incorporating Jingalu’s and Wendy’s artworks on other products [aside from] leggings, which would be activewear items such as crop tops, sports bras etc. Though we also need to recruit new artists [and their] artworks to be able to offer as many stories as possible from indigenous Australians.