Diana Stenta has just launched Adelaide’s newest modelling agency: Adelaide Model Management. Having worked as a fashion and commercial photographer for the past 15 years, Diana has an extensive portfolio, photographing the likes of Jennifer Hawkins, Jess Gomes, Teresa Palmer and Julia Zemiro. Her work has been featured in an array of fashion publications including Fashion Journal, Oyster and Culture, and she has no plans on slowing down.
The idea for Adelaide Model Management came about after Diana had experienced models coming in for a shoot with no formal training and not having looked after their bodies properly. AMM focuses on body positivity, mindfulness, health and fitness as well as managing gorgeous models. We were fortunate enough to catch up with Diana to chat about her new venture.
Why did you launch Adelaide Model Management?
It’s actually something I’ve wanted to do for some time now. From a young age, I developed a fascination with fashion and models, which was inspired by my mother through her impeccable sense of style and beauty. The 90s supermodels like Christy Turlington, Naomi Campbell and Linda Evangelista were major influences too as I loved reading fashion magazines and thus propelled me to study photography after school.
Having worked as a fashion photographer for the last 15 years, I’ve always found it quite frustrating on set working with models who have had no formal training in the industry whatsoever. I feel it’s the right time for me to share my knowledge from a photographer’s perspective on how to be a successful working model both on and off set and train them up properly like an athlete would train. I’m also a qualified personal trainer so I’d also like to focus on positive mindfulness [and] health and fitness training as I’ve witnessed first-hand the negative impact that poor management can have on a model’s mind-set on body image. Being a mother of two daughters myself, it’s so important that I constantly encourage them to have a positive outlook on self-esteem and body image and I hope I can instill this into my models as well.
What are your plans for the future of Adelaide Model Management?
We have huge plans for the agency and our models in 2019 and beyond. We have an exceptional team of leading industry professionals who will continue to mentor and nurture our models with weekly photographic, runway, and health and fitness training. The AMM team will continue to build strong working relationships in all facets of the modelling industry both locally here in Adelaide and across Australia. We have had some exciting opportunities for some of our models to work overseas, which is VERY exciting!
What are some of your proudest moments during your fabulous career?
Obviously starting the agency has been a great achievement but I’ve been very fortunate in my career, having worked across Australia as a photographer for so many great brands like Breitling, Schwarzkopf, David Jones, AusLabels and Rundle Mall. I’ve been privileged to photograph some of Australia’s prominent fashion elite like Jennifer Hawkins, Teresa Palmer, Jess Gomes and Jesinta Franklin who are all so inspiring and such dedicated women. But I think the proudest moment was being recognised as a Master of Photography in the Fashion Industry Broadcast: Australians publication. It was totally unexpected and intimidating especially to be listed amongst photographers whom I have admired for years. It was very humbling.
You’ve achieved some incredible things, what’s next for you?
Thank you so much. My main focus really is to develop the agency here in Adelaide and continue to educate my models about the importance of understanding the industry, their bodies, being confident and embracing their individuality. I’ll especially be using this new venture to act as a positive female role model not just for my models, but for my two beautiful daughters.