Australian fashion blogger Sara Donaldson of Harper and Harley has just announced that she’ll be branching into the e-commerce space.
Her online fashion store, The Undone, will stock luxury brands such as Christopher Esber, Ellery, Dion Lee, Toni Maticevski, Kit X, Matin, Georgia Alice, Matteau Swim, Holly Ryan, Natasha Schweitzer, Charlie May, J Brand, Frame Denim, Rachel Comey, 3X1 Denim and Marysia Swim.
The site will launch in July 2016 and she’s not doing this alone, as she has collaborated with long-time friend Georgia Martin.
We’re expecting to see Sara’s signature minimalist, yet on-trend, style come through The Undone – making it every fashion enthusiast’s go-to shop.
So let’s start saving between now and the drop of the Australian spring/summer 2016 collections on The Undone!
Images via WHO WHAT WEAR & Harper and Harley