Gucci’s Year of the Dog campaign is fronted by some really cute pups

It will come as no surprise to you that Gucci continues to make waves on the fashion scene after reinvigorating their brand aesthetic in early 2016. Now, as if we couldn’t already get enough of them, they have released a collection that looks as though it will draw in the eyes of those who don’t usually prescribe to luxury fashion.

To celebrate the Lunar year, the fashion house cast a brood of adorable pups in its Year of the Dog campaign with the faces of the collection being creative director Alessandro Michele’s Boston Terriers, Bosco and Orso.

Along the way, we meet Archer the Cavalier King Charles Spaniel who by day is an actor from California and doesn’t like his fur messed up, Louis Lane the rescue dog who loves Greek yoghurt, and Bridget the Boston Terrier who loves to chew on fingers.

Artist Helen Downie, known as Unskilled Worker, collaborated with Gucci once again on the collection after previously working on numerous projects with the brand. Downie’s work features the canine creatures on array of imagery throughout the campaign. Shirts, shoes and leather purses have had a touch of the animal added to their detailing.

The collection is available online and in stores at Gucci boutiques at









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