Connecting China at Adelaide Fashion Festival

Connecting China Workshop AFF

In a digital age, it is no longer true that Adelaide is shut off from the world, especially in terms of business and trade. This year, the Adelaide Fashion Festival presented by Mercedes-Benz Adelaide is bringing back the Connecting China Workshop – one of the most fast paced and lucrative markets in the world and how to break into it.

The panel discussion set up is going to be hosted by Lisa Goodhand, the managing director of China Blueprint, a company that facilitates trade between Australia and China. Joining the panel is Melanie Flintoft, the creative director of homegrown (and now global) conglomerate, Australian Fashion Labels, who are more than familiar with trading in the Asian markets.

“Australian Fashion Labels’ relationships in China are extremely important and valued. Not only have we been manufacturing here for over 9 years (with +90% of our production based in China), we also sell wholesale and retail in China through a distributor, direct to majors such as Lane Crawford and to end consumers through our BNKR online business shipping from Hong Kong,” says Managing and Creative Directors Dean and Melanie Flintoft.

“We have invested in China to support these relationships, with our Showroom in Shanghai housing management, sales, customer service, PR and marketing teams, along with our quality control and garment technicians based in Shanghai and within our key factories.”

So whether you’re a business owner, emerging designer or simply an interested individual, this is your chance to pick the brains of some of the leading identities in fashion and business on the importance of and how to launch into the Asian market.

Snap up your tickets to this Adelaide Fashion Festival event on Thursday, October 20 at 10am at Electra House Hotel here.







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