A few weeks ago, word got out that Burberry has been maintaining their exclusivity by burning over $37 million worth of unwanted stock in the past year alone. Ever since, the brand has experienced extreme backlash, with consumers calling for wasteful practices in the fashion industry to stop, and rightfully so.
Now the luxury designer brand has announced in a press release that they will stop burning unsold stock and using fur in their collections. The brand also promises to deliver on their commitment to their environmental responsibility, by furthering their efforts to reuse, repair, donate or recycle unsaleable products.
CEO of the brand, Marco Gobbetti says: “modern luxury means being socially and environmentally responsible. This belief is core to us at Burberry and key to our long-term success. We are committed to applying the same creativity to all parts of Burberry as we do to our products.”