Bloggers Of Rundle Street

The past few years have seen a real regeneration of the East End of Adelaide, which is now one of the most diverse precincts in the city. Rundle Street houses an extensive assortment of fashion retail stores, and a broad range of the city’s finest cafes, restaurants, and new bars.

Rundle Street is where two rising stars in Adelaide’s fashion blogging industry spend much of their time honing their creativity and style. We spoke to Laura Stone and Joanna Tropeano (nee Arul) to find out what makes Rundle Street an inspiring place to work, and why it inspires creativity in the fashion industry.

Laura is the manager at Tony Bianco Rundle Street, and has been turning heads on a national scale due to all aspects of her style, including her perfectly cut and coloured hair, flawless make-up and effortlessly fashionable outfit choices. Laura has the enviable ability to wear any item of clothing and make it look stylish. As a result, it’s no surprise that she is now blogging for a range of brands from all over Australia and sports a large insta following at @laurajadestone.

How did you come to start working on Rundle Street?
My friend was the manager at Tony Bianco when she decided to move interstate, so she suggested that I apply. We got to work together for about a month, which was great! I’ve always loved Tony Bianco and the vibe in the Rundle Street boutique.

What made you decide to start blogging?
I’ve always enjoyed fashion and styling but it’s only been the last six months that I’ve started to focus on blogging a lot more. I started blogging because its fun – I like planning outfits, scouting for locations and taking photos. I really enjoy having a creative outlet.

What is the best part about working on Rundle Street?
Rundle Street has an amazing atmosphere and community feel to it. I like trying coffee in all the different cafes and shopping in the boutiques.

How do you think working on Rundle Street has helped you to develop your career in fashion blogging?
I think being around like-minded people who are always up for talking about anything fashion related has helped me to develop my career as a blogger. There are also so many quirky locations in the East End, and the energy of Rundle Street always manages to come through in the photos.

What do you think has made your blog so successful?
I think that uploading consistently and sticking to a colour palette that is warm and happy is important. I also take the time to reply to any questions people ask on my blog. I think that makes it more personal, which my followers like.

We’re not sure that there’s anything Joanna can’t do. She works at Tu Yu Adelaide on Rundle Street, is a non-practising lawyer, music teacher and is also the lead singer of local band Selah. In between all of these commitments she finds time to dedicate to her blog, @the__style__file.

How did you come to start working on Rundle Street?
Two and a half years ago I was looking for some creativity in my career as a lawyer. I have always loved fashion and been involved in fashion retail, so when the offer of marketing manager at Tu Yu Adelaide came up I jumped at the chance. It’s a pleasure to work at such an established company that is still family owned and has such strong values.

What made you decide to start blogging?
I don’t think it was a hard and fast decision. One day I realised what I was putting together seemed to be really appreciated by our customers at Tu Yu Adelaide, so I started styling and taking more pictures and eventually found myself blogging. It has been really nice to have my style recognised by brands and people, but what my blog is intended to be about is sharing my style to inspire others. It’s about working with people to show them classic and edgy ways to style different pieces, and show how many different women can wear the same piece in different ways. It was never intended to be a blog about my personal life and I’m very humbled by people who genuinely want to know about me.

What is the best part about working on Rundle Street?
Whether it’s a Monday morning or a Friday evening, Rundle Street always has a buzz about it. It’s very eclectic and there’s always a different type of person about to walk into your shop. You’re not defined by a suburb or economic status – you are free to be who you are on Rundle Street.

How do you think working on Rundle Street has helped you to develop your career in fashion blogging?
Working on Rundle Street has helped me because the street itself attracts such a broad range of people. Meeting such a variety of customers through Tu Yu Adelaide has encouraged me to think outside of the box if and when I have to style them. My work on Rundle Street has encouraged me to experiment more with my personal style, which makes my blog more appealing. I’ve had a huge increase in followers in the past 12 months because my blog is more diverse, which is a reflection of the people I’ve met while working on Rundle Street.

What do you think has made your blog so successful?
I think that my blog is successful because people can relate to it. I’m a normal person, my body is not unattainable and I don’t have false ideas about it. I blog clothing that is accessible to the customer, they know where to find it and it’s not outrageously priced. My blog is about style rather than self-gratification – it educates people about fashion and inspires them to be creative in what they wear.

From speaking with Laura and Joanna it’s clear how the eclectic nature of Rundle Street brings together a broad range of people, allowing them to channel their creativity and use it to inspire others.

Two successful blogs and diverse personalities amongst a scene of vibrant people makes Rundle Street the place to blog, the place to be, and the place to be seen.

Images via @laurajadestone & @the__style__file.

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