Behind the Adelaide Fashion Festival 2017 Campaign

Gone are the days when Mad March was the only time of year that Adelaide came alive. A part of this reinvigorated state is the Adelaide Fashion Festival in its newest form. For the last three years, the team behind it – including event manager, Robyn Ingerson and creative director, Chris Kontos – have worked tirelessly to bring the festival to an international standard.

This year is no different as they bring the award-winning Cul-de-sac Creative back on board alongside the inimitable Georges Antoni to create and shoot the 2017 campaign. The bold and architectural inspiration behind the shots are our fine state’s local modernist abstract artists – think names such as Sydney Ball and Peter Cole – and the city’s evolution and energy around innovative design.

“This campaign represents a new city scape, fresh eyes and new vibrancy. Adelaide is being recognised nationally and internationally as a serious contributor in many design disciplines,” says Cul-de-sac Creative’s Marco Cicchianni.

Fronting the beautiful series of photos is Finesse Models Australia’s Akiima, fresh off a stint at Mercedes-Benz Fashion Week Australia and making her campaign debut in Adelaide designers such as Acler, C/MEO Collective, Sylvy Earl, Cinquante, Keepsake and Tiff Manuell.

“Akiima brought a real vibrant energy to the set. AFF is always looking to showcase new South Australian talent and that includes models, so we are thrilled to have Akiima represent our brand this year,” says Chris.

“Adelaide is an inspiring city so we always have plenty to draw from when we’re planning our campaign, the program or the look and feel of the event.”

There seems to be a real sense of synergy between all the elements of the campaign, from the concept and execution by Cul-de-sac Creative to highlight Adelaide’s new look physical streetscape and creative landscape alongside a model’s debut campaign shoot. It is all about a new Adelaide, one that is being recognised and one that we are extremely excited about.

The Adelaide Fashion Festival runs from 11 October-15 October | @adlfashionfest

Behind the AFF Campaign

Photographer – Georges Antoni (The Artist Group)
Behind the Scenes photographer – Mitchell O’Neill (The Artist Group)
Model – Akiima, Finesse Models
Creative team – Chris Kontos (creative director, Adelaide Fashion Festival), Robyn Ingerson (event manager, Adelaide Fashion Festival)
Concept – Cul-de-sac Creative, Marco Cicchianni and Deni Jones
Fashion – Acler, CMEO Collective, Sylvy Earl, Cinquante, Keepsake, Tiff Manuell
Hair – Lauren McCowan, creative director, EVO Australia
Make up – Linda Jefferyes (The Artist Group)