Behind The Scenes: 66 The Label Shoot

The Adelaide hat label that’s making waves all over Australia and, now overseas, and has also been spotted on the likes of Carrie Bickmore, Jessica Gomes, Carmen Hamilton and Talisa Sutton, 66 The Label takes us behind the scenes of their latest shoot.

As well as their signature wool & straw hats, 66 The Label have now delved into silk neck scarfs and Australian made leather neckpieces to complement their Winter 2016 hat collection ‘Moondancer’  –  which will be available from their website tomorrow morning, May 19.

The silk scarfs are screen printed with designs created by the 66 team and are designed to be worn around your hat, ankle, wrist and neck – a trend we’ve seen popping up a lot lately.

Co-owner and designer Kellie Gage explains how it was a natural progression for them.

“We created a range that blends our love for headwear and accessories,” Kellie says.

Last week they shot this new extension of the range inside Botanic Bar & Golden Boy with models Chiara and Asta from Pride Models.

66 The Label Creative Director, Rochelle Flynn, explains how they decided to use two models to showcase the different looks across two very different faces.

“Chiara is the face of 66, but we wanted to introduce a blonde into the mix – it was one of Asta’s first shoots and she absolutely nailed it,” Rochelle says.

In collaboration with Cloud Nine & evo, they had Atilio Dusa from Clipjoint on the brushes  – and we’ve been told to stay tuned to the 66 & Cloud Nine social media for their upcoming competition.

Make up artist Lili Scuteri created look of strong eyes and nude lips while the 66 Creative Team were behind the lens and making sure styling was perfected to a tee with clothing provided by Norwood’s Birdcage Boutique. Emerging local photographer Samantha Herbut was assisting on the day to ensure nothing was missed.

The design duo have a vision to create a brand that challenges the boundaries of simplistic style  – and we think this addition is definitely a step in the right direction!

Spy their behind the scenes snaps from the day:




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