Baking – The Recipe for Perfect Coverage

baking beauty trend

Ever wondered how celebrities like Kim K and Kylie Jenner get such flawless, crease-free concealer? One word: Baking. Celebrity makeup artists like Mario Dedivanovic (Kim K’s makeup king) swear by this new beauty trend for perfect coverage, so why aren’t we all doing it?

The term ‘baking’ refers to leaving translucent powder to set on your face for 5-10 minutes to allow the heat from your face to set, or ‘bake’ your foundation and concealer. If it’s good enough for the Kardashian-Jenner’s, its good enough for us.

baking beauty trend

How to bake:

1. Hydrate the under-eye area using a moisturising eye cream like the Benefit It’s Potent Eye Cream or Estee Lauder Advanced Night Repair Eye. This minimises any fine lines or wrinkles and preps the area.

Benefit It’s Potent Eye Cream

baking beauty trend

Estee Lauder Advanced Night Repair Eye

baking beauty trend

2. Apply a thick, long-wear concealer to your under-eye area such as MAC’s Pro Longwear Concealer. Apply with your fingers or a concealer brush, then blend with a damp makeup sponge (like the BeautyBlender).

MAC’s Pro Longwear Concealer

baking beauty trend


baking beauty trend

3. Apply a second layer of concealer. This step is optional, but if you want that airbrushed celebrity look, a second coat will lock in that first layer and give you long-lasting perfection. Make sure you smooth out all those creases before continuing to step four.

4. Dust a light layer of translucent powder over the under-eye area using a fluffy eyeshadow brush.

5. ‘Bake’ your makeup. Using a damp sponge (preferably a makeup wedge dampened with a setting spray like MAC Prep+Prime Fix+), dip the sponge into your setting powder and pack the powder under your eyes (ensuring not to blend it in or dust it off). Warning: you’re gonna look pretty weird, but it’ll be worth it when your makeup is ‘on-point’.

MAC Prep+Prime Fix+

6. After 5-10 minutes, apply a pressed powder to your under-eye area using the same fluffy eyeshadow brush. Use this brush to dust away the translucent baking powder while adding more coverage.

And now you’re fully baked and ready for the next cover of VOGUE. Share a ‘half-baked’ snap with us on Instagram to show off your inner beauty guru using the hashtag #jointheclique.




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