Australia is renowned for sand, sun and surf, so it’s no surprise that labels from down under dominated the Hammock Show at Miami Swim Week 2016.
Leading Australian resort and swimwear brands, including Allerton, Gypsea, Kanaloa and Muchacho, displayed at Hammock as part of the opening night runway show.
Each of these labels showcased their exciting new 2017 collections at the W Hotel South Beach. They offered an exclusive range of styles only available to buyers in the Northern Hemisphere, and gave international retailers the exclusive chance to become the first stockists of these brands in the US.
As well as being featured on the catwalk, they were also displayed at the Hammock Trade show, which concluded on Monday, 18 July. Fashion agent of all four labels, Amy Boers, director for ABFA Showroom, says it was a huge success for her showroom.
“Buyers have been really excited seeing our brands, believing the brands have brought a fresh approach to Swim, along with hitting on all the upcoming trends here in the USA,” says Amy.
“They loved the products and our diverse brand mix, along with great quality and competitive prices.”
Each of these internationally recognised labels brought typical Australian qualities to Swim Week, including a carefree spirit, as well as individuality and creativity.
The collection presented by Allerton was aptly titled ‘The Rebel’. The collection consisted of interchangeable separates, and while the styles oozed edginess and sports luxe, each piece was also clearly well fitted and practical. The adjustable pieces were constructed from inventive applications of mesh and techno-fabric, aimed at enabling women to be confident and feel comfortable.
Gypsea is the lovechild of photographer and graphic artist, Scott Bauer, and renowned designer, Emma Jones. Conceived on the northern Western Australia coast, the label uses prints to encapsulate the quintessence of nature, and produce striking swimwear that caters to the varying needs of contemporary women. The 2016/ 2017 collection exemplifies diversity and variety. Tops on show included structured underwire pieces as well as sporty surf crops, while the bottoms displayed comprised of both cheeky Brazilian-cut garments in addition to those providing fuller coverage.
Kanaloa’s collection embraces the power and beauty of women all over the world, inspired by those who lead an active life of fun, fulfilment and balance. Designer Natalia derived her inspiration from a combination of the creativity of her birthplace, Colombia, as well as her passion for the laid-back Australian lifestyle. The result is an upbeat collection of swimwear that is suited to a diverse range of women from all corners of the globe.
Muchacho’s collection was inspired by ideals that Australians seem to value most – a fruitful yet laidback lifestyle, and travel. Bondi based designer Andy Cameron combined his passion for photography and fashion with his love for travel and beach culture to produce the label, which has been donned by Hollywood hunks such as Leonardo DiCaprio, Gerrard Butler and Joel Edgerton. Muchacho means ‘young man’ in Spanish, being common slang in Mexico for your friend, or as most Aussies would say, your ‘mate.’ The designs paraded in Muchacho’s collection at Swim Week embodied the fun, global feel of the label that has driven its worldwide success.
There is no doubt that Miami Swim Week has drawn widespread attention to the talent and diversity of Australian swimwear labels. We look forward to seeing these labels continue to flourish to international fame in seasons to come.
Photos via ABFA Showroom.