AFF Chats With Lex the Label

We’re sure that you’re all aware by now that Adelaide isn’t short of homegrown creative talents that champion our state, and this has been more obvious than ever in the lead up to the Adelaide Fashion Festival presented by Mercedes-Benz Adelaide.

At CLIQUE Mag, we’ve been a little in love with one in particular so we thought we’d introduce you to Alexandra Schapel — or Alli — of Black Arrow blog and Lex the Label. Her recent foray into designing has led to a coveted show on the AFF program, the Street and Skate Runway, which perfectly combines her own minimalistic style and the urban and contemporary feel of Lex the Label designs. We had a chat to the gal behind the label herself about all things Lex, AFF and beyond.

Hey Alli! Before we get stuck into things, can you tell us a little about yourself?
My name is Alexandra Schapel, I’m 24 years old. I studied at the Melbourne School of Fashion in Retail Management and Fashion Business.  My whole life has been surrounded by fashion, my grandpa was the state agent for Levis, my mother had a fashion boutique so I have always had interest in fashion. In 2015 I started my own fashion blog @blackarrowblog, and I was inspired by my travel to NYC in 2014 as I met an Australian model Nicole Trunfio who told me the blogging world is a great industry to get into. I have now built up a strong relationship with other bloggers and brands and love promoting different labels. I then created Lex in March this year, a small line to coincide with my blog and style.

How did the idea for Lex the Label come about?
I was in Bali for a holiday for a girls trip last September and I met an amazing tailor over there, who works with some big labels all around the world. We got taking about fabrics and designs and I absolutely loved what he did. I had some designs that wanted to get made, so we sat down and we drew out some rough samples together. He then produced the leather jacket of my dreams so I thought this would be an amazing idea to have my own small collection to coincide with my blog, so I could market it though all my social media outlets. I honestly never thought I would want to get in to fashion design but here we are!

Can you tell us about what goes into the design process for a Lex piece?
I create a moodboard for my inspiration and create some rough sketches (I’m not the greatest drawer!) I travel to Indonesia and meet with my tailor, where we then go through my ideas and choose suitable fabrics for each piece. We then refine the design and create the final product.

It’s not often that a local emerging designer gets their own presentation at a fashion festival, how does it feel to be a part of this year’s incredible line up? 
I feel very honoured and so excited to be apart of AFF. It will be such great exposure for my brand and I can’t wait to showcase my newest collection.

Can you tell us a little about what we can expect from the Street and Skate Runway?
This collection I’m using beautiful fabrics such as silks and linens, very light for the summer wardrobe. The colour palette is obviously white and black with a touch of khaki. The cuts are very basic with a touch of silver hardware. There pieces that you can dress up with a heel or dress down with a sneaker. And I’ve also heard there’s going to be a skate ramp part of the show!

Who is the Lex girl?
Minimalist, edgy but effortless, and loves classic pieces (black and white).

What can we expect from you and Lex beyond the AFF?
Ideally I would love to have my own shop one day and franchise Lex, but at this stage I’m happy to see my brand progress and hopefully by the end of this year, have some boutiques stocking Lex.

Street and Skate Runway
Saturday, October 22
Moseley Square

Book your ticket to see Lex The Label’s new collection on the Street and Skate Runway here.




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