adidas + Kanye West new partnership

adidas + KANYE WEST is here and we are about to see a new creation and collaboration of street and sport footwear, apparel and accessories aimed for both women and men.

It’s an exciting new chapter in the world of the adidas Group and Kanye West, only last year we saw the success of  the YEEZY BOOST 350 release, which became the fastest-selling footwear in history and receiving the Footwear News award or 2015 Shoe of the Year.

“Kanye is a true creator who has the ability to see things others don’t. We are excited and honoured to build on this partnership, and eagerly look forward to defining the future together,” commented Eric Liedtke, adidas Group Executive Board Member, responsible for Global Brands.

“With adidas + KANYE WEST we are exploring new territories by opening up the sports world to Kanye’s creativity. This is what adidas has always been about, empowering creators to create the new.”

We’ve been told retail stores are part of this expansion and have our fingers crossed that the adidas + KANYE WEST hub pops up in Adelaide sometime soon.

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