Adelaide, Sephora is coming to Rundle Mall


We now have confirmation that the doors will open on Thursday 10th October 2019 where the retailer will take over the section of Rundle Mall outside the store creating the ‘Sephora Street Party’. To beauty fans attending the opening, they can expect a huge stage, a live DJ, influencer appearances and Q&A’s and makeup stations.

“The first 100 in line will receive the Anastasia Beverly Hills Modern Renaissance Palette ($76) and the next 400 will pick up the Anastasia Beverly Hills Sugar Palette ($74). There will be goodie bags for the first 500 and branded Sephora merchandise for the very early-birds, too.” said Glancey.

The first 10 people in line will be invited into the store before they open and with $100 to spend on products like FENTY BEAUTY, Sephora Collection, Huda Beauty, Ouai and Fresh skincare.

We have all been patiently waiting and can now confidently confirm that Sephora is set to open in Rundle Mall next month! This is perfect timing to start your Christmas Wish List for all your beauty wants and needs.

Sephora is a Paris–based French multinational beauty store chain featuring nearly 300 brands, along with its own private label. Sephora offers beauty products including cosmetics, skincare, body, fragrance, nail polishes, beauty tools, and haircare.

Beth Glancey (Country General Manager- Sephora Australia and NZ) lets us in on what we can expect from the new store.

“We are bringing a whole new concept to Adelaide, it’s nothing you would have seen in any other Sephora in Australia. There will be a big focus on Sephora Services with three beauty studios, a Benefit Brow Bar and the first dedicated Skincare Studio in the country. It’s so exciting to think that when we open we will be bringing the likes of Fenty Beauty by Rihanna, tarte, Huda Beauty, Sephora Collection, Fresh and Marc Jacobs Beauty to Adelaide for the very first time. The opening is only a few weeks away and we can’t wait to get there.”

Adelaide has been waiting for this for so long and have started our countdown beauty calendars in celebration!

Sephora Rundle Mall Adelaide to open 9am, Thursday 10 October 2019. Pre-Opening Party begins at 7am. Information and updates via the Sephora Facebook Adelaide Store Opening Event page.




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