The Adelaide Fashion Festival launches 2018 campaign and full program

One of Adelaide’s most highly anticipated events, the Adelaide Fashion Festival presented by Mercedes Benz Adelaide & Unley returns this October with an exciting array of runways, fabulous long lunches and brand new masterclasses.

The full program for the festival was launched during an intimate dinner at 2KW Bar & Restaurant where it was announced that an expanded showcase of South Australian designers would be on show this year, including ready-to-wear designers, bridal-focused couture, emerging designers with TAFE SA as well as a brand new ethical and sustainable presentation.

The 2018 program will see some new homegrown brands making their AFF debut and bringing new genres of apparel into the mix – including Ryderwear, Romp Squad, Vacay Swimwear, Rogers Underwear, Atelier Milano, Georgy Collection, Harvey the Label and Mimi-Jane Millinery.

“AFF is always proud to introduce new designers and events to keep the festival fresh and representative of what’s happening in the industry right now,” says AFF creative director Chris Kontos.

“SLOW Saturday’s fashion show and lunch is a revelation. Vogue Australia have a dedicated sustainability editor showing how important this issue is, so we are proud to be leading the conversation about vintage and leftover stock, sustainability and ethical choices right here in Adelaide,” he continues.

“Many of our favourite brands will also return to the runway, and we’ve still got some surprises in store.”

To switch things up, internationally renowned couture label, Paolo Sebastian, will be opening AFF with his spectacular Autumn/Winter 2018 collection, The Nutcracker, in a special collaboration with the Adelaide Symphony Orchestra.

October will also see the return of Vogue Festival to the Rundle Mall and Rundle Street precincts, bringing with it an incredible weekend of exciting activations in store and of course, exclusive discounts for shoppers.

“Adelaide is a city that continues to surprise and inspire in the fashion world – and the Vogue team has noticed more Adelaide-born brands, models and ideas grabbing global attention than ever before. We’re looking forward to our second Vogue Festival,” says Vogue Australia Editor-in-Chief, Edwina McCann.

The beautiful campaign for this year’s festival was also revealed at the dinner. Shot at Lake Bumbunga in the state’s north by Georges Antoni and headed up by the talented team at Cul-de-sac Creative, it features new modelling face, Hollie Brown, from Finesse Models. See some of the incredible shots below.

See the full program and buy your tickets at




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