The pinhole effect

Tucked away in the stunning façade of Adelaide Arcade is a cosy store that offers the best of the best when it comes to eyewear. The Pinhole Effect has been around for a while now, but we’ve fallen in love with it all over again after a recent visit and thought we’d share this hidden gem with you.

The quirky little store stocks both prescription eyewear and sunglasses, and the team strives to bring you a unique experience when it comes to eyewear. Think brands from all over the world like Barton Perreira, Paulino Spectacles, Mykita and Anne Et Valentin. Not familiar with them? You’ll want to be after paying a visit to the store.

So pop in store the next time you’re strolling down Rundle Mall and check out their sweet range.

Shop 22, Adelaide Arcade

Photography by Matthew Kroker




Sign up for our newsletter to keep up to date with the latest fashion and lifestyle news, all the hottest events and social galleries and exclusive giveaways delivered straight to your inbox.