Adelaide DJ, electronic music producer and contrillerist Nick Boundy, better known by his stage name M4Sonic, rose to international acclaim when his live launchpad Youtube videos went viral, literally blowing up the internet. Fast forward a few years and Nick is sharing the stage with the likes of Calvin Harris and David Guetta.
Where did the name M4SONIC come from?
The name means ‘Weapon Sound’. The ‘M4’ is a firearm used by the military and ‘sonic’ being the sound it makes. When I first started making electronic music I was experimenting with dub-step and electro so the name aligned well with the genre of music and the sounds I was producing.
How did you first get involved in the music industry?
Music was just a hobby but always something I was super passionate about. It all began when I uploaded a video of a musical performance to YouTube. I made a Launchpad sample mash-up video called ‘Weapon’ which had less than 50 views from family and friends. I sent an email to Novation (the product manufacturer) with my video to inform them that I loved the product and that this was how I was using it. When Novation saw my video they immediately posted the YouTube link to their Facebook. Several electronic music blogs then re-shared the video and overnight it became viral. From that point onward music industry people were contacting me. It all just blew up from there.
Social media, particularly Youtube, played a significant role in launching your music career? Can you tell us a bit about that?
Absolutely, you need to be seen to be heard and YouTube was the perfect way for me to showcase my ability for anyone interested to watch. To think that an amateur video recorded on my Dad’s camera in my Adelaide bedroom somehow became a viral video that circulated the world is still mind blowing. Social media in the electronic music scene has now become as important (if not more) than the music. Now artists must create visual content to keep fans engaged – I believe the success of the videos was due to the attention they demanded. “Thumb stoppers” as the industry calls it, when someone scrolling on their phone actually stops to engage with the video.
You’ve toured alongside Calvin Harris, David Guetta and Zedd. What were theses experiences like?
Unreal! Honestly it was an absolute shock being pulled from a bedroom playing music on headphones out onto a festival main stage brushing shoulders with music royalty. These artists have such a powerful stage presence, it’s truly inspirational and I felt very honoured to be billed alongside them. You can’t help but want to be like them.
Your music career has seen you travel the world recording music and touring. What has been your highlight to date?
One show still stands out as a defining moment in my career, something that still gives me that jolt of excitement when ever I think back to it. While touring America I played on the main stage at a music festival in El Paso, Texas as the sun set to a crowd of about twenty thousand people. Never before had I played to this amount of people and as I walked up the steps of the stage to get ready to perform I felt so physically sick I contemplated pulling out. The nerves were so bad that my hands had pins and needles – not great when you need to punch 64 led buttons several thousand times for 60 minutes. Somehow I just pushed through the nerves and when I finally stopped freaking out and actually took a moment to appreciate the setting, the crowd and the energy, not to mention my old man had flown from Australia to see this show and was proudly grooving backstage while I performed… it just hit me! I think I might have even laughed to myself at how ridiculously fun and exciting that moment was.
Your first YouTube video looked very impressive! Now be honest, how long did it take you to paster the Launchpad?
I’d had the Launchpad maybe 6 months before I considered recording the performances on camera. It then took several attempts before the final product you see on YouTube. ‘Weapon’ needed 17 takes to get the performance uploaded to YouTube. My latest video ‘Renegade’ clocked 200 takes (2 days of filming resulting in 5 hours of video footage for one 3 minute ‘no mistakes’ live video). It explains the lack of output on my YouTube channel; it’s just not feasible to do one of these videos weekly, or even monthly! Every Launchpad video on my channel takes several months to create, rehearse and film.
What’s next for M4SONIC?
Last year I stepped away from touring to focus on bettering my musical production and wrote over two albums worth of material. 2017 is all about getting the music out and getting back on the road to show the world all the projects I’ve been working on.