Activewear Royalty Reigns at AFF

Local label, Ryderwear, has cemented itself as an international name in the activewear scene in recent years. With collections that have caught the attention of gym junkies and fitness fanatics around the globe, it’s no secret the label is Adelaide’s very own activewear royalty.

Fittingly, the brand’s newest collection has us feeling like the gym is our kingdom. The Royals Collection is set to debut this Thursday at Adelaide Fashion Festival, with the range available to shop from early next week.

In true Ryderwear fashion, the collection elevates active apparel through the use of premium fabrics and revolutionary designs.

 

Ryderwear’s creative director, Natalie Lukic, says, “activewear has become a fashion staple for both women and men in recent years, it was only a matter of time before we would see Ryderwear on the runway”.

“We are thrilled to be showcasing Royals in our hometown at the most prestigious fashion event in South Australia, and we’re eager to show off what we’ve been working so hard on,” she continues.

The Royals Collection features deep jewel tones, with greens, blues, purples and black featuring throughout to define the sport-luxe design of the collection.

Head designer, Jessica Salvi, says, “the bold and strong colours combined with the contrasting blocks of white represent confidence, while the gold hardware and metallic elements featured throughout add a second dimension of grandeur”.

The collection will feature a selection of casual pieces, including luxe sweats for men and women.

“We want people to perceive Ryderwear as both a fashion and activewear brand, and Royals is the perfection combination of sporty chic,” says Jessica.

Ryderwear will debut its Royals Collection at the SA Designer Showcase this Thursday. The range will be available for purchase from Tuesday, 23 October online.

 

WHERE? AFF Runway, Torrens Parade Grounds
WHEN? THURS 18 OCT 2018, 19.00 & 20.30
TICKETS: From $79 + bf here

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