Home-grown beauty Emma Reid spent her younger years among the rosemary and aloe vera bushes in her Adelaide home; later influencing her natural and ethical makeup and skincare range – Musq Cosmetics.
Emma credits her strong and passionate character to the women in her life, and coupled with a background in International Business and Entrepreneurship it’s no wonder she is considered a power house in the organic cosmetics community.
Musq is vegan, gluten free and cruelty free, and with an 18-product range inclusive of brushes, foundation, face and body products, Musq has you covered in all areas (literally)!
Did you know the skin absorbs 60% of what is applied to it straight into the bloodstream, making it crucial to apply only the healthiest of products?
CLIQUE Mag spoke to company owner and director Emma who lives and breathes the brand’s philosophy, “keep your food, skin and thoughts clean!”
How important is it for CLIQUE Mag readers to use vegan products on their skin?
The beauty about a vegan product is that you know straight away that it does not have any animal-derived ingredients or ingredients produced by an animal. For example, the product will be free of carmine (crushed up beetle), elastin (derived from cows) and allantoin (often from cows). It is important to us at Musq that we are cruelty free as we believe that cruelty to any living creature is immoral. Many animal tests are outdated and unnecessary, given most ingredients available are already known to be safe and can be tested in a non-animal based way.
We know your secret to keeping your skin clean, but how do you best keep your food and thoughts clean?
When it comes to thoughts I try to stay positive. I am a big believer in putting out to the universe what you want to receive. In regards to food I try to eat organic where possible and also try to grow as much food as the garden at home allows. I really try to minimise what comes out of a packet and eat as much raw food as possible.
What do you believe is the secret to your success?
At Musq we are not just a brand but a lifestyle choice. We choose to put quality before profits, and that is why we never use any nasty chemicals or toxic preservatives. It’s about choosing the best ingredients for your skin, and taking care of the world around us. Nature makes things simple, and we like to keep it that way. Beautiful skin shouldn’t be complicated.
Do you have any tips for aspiring entrepreneurs?
Think hard first and do your homework. Assess all the positives and negatives that may come with your new business. Weigh up if it is truly 120% worth it to you! Then once you are committed just take the plunge and don’t look back. Success won’t happen overnight but if you believe in your business it will feel as though it did!
If you could only live with one Musq product for the rest of your life what would it be?
Oh that is such a hard question as I love them all! But if you are going to make me choose I’m picking the Gel Cleaner. I’m obsessed with it at the moment. It removes all impurities and leaves my skin super clean and refreshed.